Rose Hill is located within Montecito Heights, Los Angeles. The farm was created by owner Joanna Bassi in 2017. After working in the entertainment industry for some time she decided to leave her career and work towards something related to the environment and community.
She decided the site of the farm would be located on the unused eroding hillside in her backyard. After hand pulling weeds for months, it soon became apparent that this plot of land had been a dumping ground dating back to the 20’s. Sheets of metal, dish sets, and motorcycle parts were all unearthed, carried up the hill and discarded. With the help of family and friends, switchback, retaining walls, and raised beds were all built transforming this wasted piece of land into something that now produces high quality organic vegetables.